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Pair of senior appointments at Aster Group

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Aster Group has promoted Andy Isted to the newly created role of transformation, data and technology director, while Felicity Newman has joined from Peabody as operational strategy director, Isted’s former role.

Isted will now oversee Aster’s strategy to “adapt and modernise” its customer service offer through digital transformation and technology.

Key to this will be effectively and increasingly using data and insights to be more proactive, invest in the right places and ultimately reshape service delivery for its 36,000 homes, Aster said.

Newman has a decade of experience in delivering business transformation across the housing, healthcare and technology sectors.

Her role will see her support Isted in “further embedding customer needs and interactions” throughout Aster’s housing services and using learnings to shape the decision-making process and culture at the business.

Both Newman and Isted will report to chief operating and technology officer Emma O’Shea.

O’Shea said: “As we adapt to a fast-evolving social housing landscape, regulatory changes and an increasingly diverse customer base, it’s critical we show flexibility, agility and nimbleness in how we operate and continue to move to an even more dynamic service.

“We need to harness technological solutions to make living in one of our homes, as easy as possible so our teams can focus on providing a proactive service in our communities, which is where we can add most value.

“Andy and Felicity bring with them a great deal of experience, and their roles are a sign of our dedication to improving the journey for our customers to make it as seamless and efficient as it can be.”

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