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Housing charity puts innovation at its heart

Ambitious strategy aims to deliver global standard for ageing at home
Bield staff showing tenant how to use tech

The launch of Bield Housing and Care’s new five-year corporate strategy signals the beginning of a period of significant change and innovation for one of the country’s leading housing providers.

Tech-driven solutions are a key focus in the new strategy, launched to drive the organisation’s growth and maximise independence among its tenants.

These solutions will be at the heart of Bield’s vision for medium-term growth and will help tackle external challenges the sector faces such as climate change, the cost-of-living crisis and an ageing population.

The new strategy aims to position Bield tenants, customers and staff at the centre of the organisation’s decision-making, design and adapt homes to meet customer needs, simplify its services, strengthen its financial performance, support its staff to improve their skills and efficiency, and secure UK-wide recognition for its innovative and leading approaches.

Dr Lynne Douglas, CEO at Bield, said: “Our new five-year corporate strategy will guide us as we focus on achieving our vision and ambitions and ultimately make a positive impact.

“Our strategy will measure whether we deliver to meet our customers’ desires rather than just ticking boxes. This new outcome-based approach will expand our influence in the sector as we look to set and deliver the standard for ageing at home.”

It comes at a pivotal time for the housing specialist which recently opened a new digital hub showcasing housing technology of the future at its West Port development in Linlithgow.  This was possible thanks to funding from the Technology for our Ageing Population: Panel for Innovation (TAPPI) project, which aims to improve how technology is used in housing and care for older people. The hub provides a variety of preventative care technologies to support individuals to live independently, in their own homes, for longer. It is available for tenants, staff and other stakeholders to trial.

Bield will implement its strategy in three distinct phases – strengthen, grow and lead – to ensure it is delivered in a planned and coordinated way.

This phased growth will allow Bield to meet its key priorities, broken down into five main subsets: facing challenges, improving efficiency, harnessing strengths, enhancing the impact and leading the way.

Lynne added: “At Bield, we’re always striving to improve customer experience and satisfaction whilst growing our use of modern, in-home technologies to support independent living. Our new strategy will enable us to develop a personalised and proactive approach to delivering our services, develop and test new innovative digital solutions and share our experience and expertise for the benefit of wider society.

“It is estimated that by 2030 more than 600,00 people in Scotland will be aged 75 or over, so now more than ever is the time to be ambitious.”

Bield is a housing and care charity committed to providing innovative, flexible, high-quality housing solutions and support for older people. Bield Housing and Care has around 180 developments facilitating independent living across Scotland.

The charity currently operates across 22 local authorities and works with 24 health and social care partnerships in Scotland.


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