Platform Housing Group, one of the largest housing associations in the country, has recently delivered its annual Kindness Campaign, offering vital support to their customers and local communities.
Launched during the height of the pandemic in 2020, their campaign continues to grow year on year. It recently saw the organisation donate nearly £31,000 to over 55 local charities and community groups, including local foodbanks, domestic abuse charities, Schools and Youth Groups, and many more across Derbyshire, Herefordshire, West Midlands, Worcestershire, Leicestershire and Lincolnshire.
“Platform’s campaign donations were a real lifeline to the charities and community groups who continue to struggle to cope with the ongoing increase in demand for their services. Our customers, like most people, are finding it hard to manage their household budget due to the ongoing cost-of-living crisis.” explained Platform’s Chief Operations Officer, Marion Duffy.
The funding was primarily used by the organisations to provide ongoing vital support, restock essential foodbank supplies and buy presents for children whose families were finding it hard to make ends meet.
“To ensure that funding reaches our most vulnerable customers, Platform use internal and external data to identify key local areas of deprivation, where we have a large number of homes and customers.” added Marion.
Andy Bower, Operations Manager, Warwick District Foodbank, who received a £1,000 donation said: “This donation will help us support people in our local community who are being pushed deeper into poverty and struggling to put food on the table, while we work towards a future where no-one needs to visit a foodbank to get by.”
Platform also has a £2m Wellbeing Fund that gives their customers a crucial lifeline by offering fast and flexible support if they are experiencing financial difficulties and hardship. Essential support can help with the cost of food, energy and utility bills and bridge the gap between a customer making a benefit claim and receiving their first payment. Support packages for household furniture and white goods, along with health and wellbeing, employment and training are also offered.