Clarion Housing Group has received approval for their planning application for Majestic Way from Merton Council securing the regeneration of Mitcham town centre alongside 249 new homes, all for Social Rent.
The scheme will transform the high street with wider, greener public spaces, a stronger retail offer and new investment, bringing fresh footfall and activity to the heart of Mitcham.
There is more than 10,000 households on the social housing waiting list in Merton, lending even more gravity to the approval. Every home at Majestic Way will be Social Rent, giving families and individuals most in need somewhere safe and truly affordable to live, and the opportunity to build a better future in the local area.
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The scheme forms part of Clarion’s wider transformation of Merton, a £2bn regeneration programme that will see over 2,800 homes built. Clarion already owns and manages around 10,000 homes in Merton, and will own, manage and maintain the new Majestic Way homes for the long-term, giving the organisation a lasting stake in the area’s success.
Richard Cook, Chief Development Officer at Clarion Housing Group, said:
“This is a huge step forward for Mitcham and for the families across Merton who need a safe, affordable place to call home. Majestic Way will deliver 249 new Social Rent homes at a time when they are needed more than ever, alongside a stronger high street and a new community space at the heart of the town centre.
“This is about investing in Mitcham’s high street as much as it is about new homes. We’ve worked hard with Merton’s officers, local residents and the Design Review Panel to get this right, and we’re proud of how it has evolved as a result. Clarion already has a long-standing presence in Merton, and this is a clear demonstration of our continued commitment to investing in the town centre, and in the people who live and work here for the long-term.”
Alongside the new homes, the scheme will widen and green Majestic Way itself, delivering more than 400 square metres of community space offered rent-free, and modern, flexible retail space for a curated mix of local operators. Clarion has also committed £60,000 to support town centre projects while the scheme is built.
The application has been shaped by extensive engagement with Merton officers, local residents, the Design Review Panel and the Greater London Authority.
