Bromford has successfully acquired a 12-acre plot off Tagwell Road, located on the eastern edge of Droitwich, from land promoters St Philips Land. The site already holds outline planning permission for 100 new homes, which will include a mix of one- and two-bedroom flats, and two-, three-, and four-bedroom houses.

The majority of these homes will be available for rent, with a portion offered through Bromford’s part-rent, part-buy shared ownership scheme. The development will feature modern construction methods, with the homes being equipped with air source heat pumps and other sustainable technologies to improve energy efficiency.

Duncan Melville, Senior Land Manager at Bromford, commented: “This development presents a fantastic opportunity for us to expand our portfolio of affordable homes in the Droitwich area. House prices in the Wychavon district are 12 times the average income, making it increasingly difficult for local residents to afford to buy their own home, while demand for affordable rental homes continues to rise. Thanks to funding from Homes England, every home we build on this site will either be available for rent or affordable home ownership.”

Subject to reserved matters approval from Wychavon District Council, Bromford’s in-house construction team plans to begin work on-site later this year, with the aim of completing the development by 2027. Bromford is part of Bromford Flagship, a housing association with 80,000 homes, making it one of the largest developers of affordable housing in the UK. Over the next 30 years, the housing association aims to build 2,000 new homes each year, with around half dedicated to social rent.