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Catching up with 4 Front Furniture Managing Director: Dimitri Kazitti

4FF Machine

What inspired you to create 4 Front Furniture?

“My Dad was my inspiration for sure. He started his business with a passion and vision to provide exceptional quality furniture at affordable prices for low-income families in East London back in the 1980s. In 2007, my wife and I established 4 Front Furniture, building on this strong foundation to create a nationwide impact. Our roots and heritage have given us a deep understanding of the industry and a commitment to quality and reliability.”

How has 4 Front Furniture grown over the years?

“Today, 4 Front Furniture is a leader in the housing sector, delivering high-quality furniture solutions across the UK. We’ve grown into a trusted partner for local authorities, housing associations, developers, and government services, thanks to our unwavering commitment to excellence and the dedication of our professional team. Integrity, reliability, and innovation are at the heart of everything we do.”

What has been at the heart of your success?

“We have evolved tremendously over the years but have always remained focused on our mission: to improve the lives of those housed by our clients through superior service, innovative products, and consistent support. We believe that a well-furnished home is a foundation for a better life, and we strive to make this belief a reality for thousands of individuals and families every day. Our team’s dedication to these values ensures a hassle-free experience that exceeds our clients’ expectations.”

How do you achieve this mission in reality?

“We offer a comprehensive range of furniture, appliances, and household items tailored to meet the diverse needs of our clients. Whether outfitting a single property or a large-scale development, our solutions are both practical and aesthetically pleasing. Our expansive warehouses in West Yorkshire and Essex enable us to efficiently cover the entire country with next-day delivery from stock, ensuring timely and dependable service for urgent and large-scale furnishing needs.”

What sets 4 Front Furniture apart in the industry?

“Our logistical capabilities, combined with our commitment to quality and reliability, set us apart. For instance, during the COVID-19 pandemic, while many companies struggled to function, we adapted and continued operating, earning ‘critical worker’ status from the government. This allowed us to provide essential services to the social care and other vulnerable sectors. We hold an array of contracts with various councils and organisations, including government contracts for asylum accommodation, Afghan relocations, ex-prisoner rehabilitation, and defence personnel relocation. Our most recent contract with Thurrock Council for their Temporary Accommodation reflects our ability to meet diverse client needs.”

Innovation is one of your core values. What does that mean for 4 Front Furniture?

“Innovation is a key driver of our success. We’ve invested over a million pounds in state-of-the-art injection moulding machinery at our Essex factory. This investment allows us to manufacture eco-friendly, recyclable furniture in-house, creating jobs and supporting the local economy. By keeping our manufacturing in the UK, we ensure higher quality control, faster turnaround times, and a reduced environmental footprint.”

What other initiatives are you proud of?

“We offer a free design service to help our clients visualise and plan their spaces effectively. Our professional teams are trained to deliver, install, and assemble all furniture and appliances, ensuring everything is arranged to our clients’ exact specifications. We take great care to treat each property and its residents with the utmost respect, always removing all packaging and leaving the space clean and ready for use.”

What is next for 4 Front Furniture?

“Our focus will continue to be on providing innovative, high-quality solutions that meet the evolving needs of our clients. We are excited about the opportunities ahead and are confident that our dedication to excellence will continue to set us apart in the industry.”

How can readers learn more about 4 Front Furniture?

“We invite you to discover how 4 Front Furniture can support your organisation’s objectives. Contact us at 020 8803 6446 or visit our website at www.4ff.co.uk to learn more about our products and services.”